News92, Houston’s all-news radio station is dumping the new format and going to All Beyonce, All The Time.

Beyonce

Houston’s first FM all-news radio station has ditched its news programming, laid off the newsroom staff and says it will instead broadcast tracks from the Houston-born artist day and night, commercial free.  This includes everything from Destiny’s Child to duets with husband Jay Z.

Why all Beyoncé, all the time?  “We want folks to tune in,” said Yashima Azilove, VP of corporate communications for the station’s owner, Radio One.

Tuning in seemed to be the main problem for News92. Management blamed the decision on “poor ratings” and “significant financial losses.”

“Unfortunately, the market hasn’t shown a sustainable appetite for news radio,” the company’s statement read.

It laid off 47 workers.

From CNN Money

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